A one year plan for getting people from no exercise to a basic standard of being in good shape, that --

1. did not require any money or special equipment
2. did not demand excessive amounts of time to perform each workout (like keeping to 30 - 45 min workouts)
3. didn't specialize in one aspect of fitness
4. included super secret tips to make the training more effective
5. was as simple as possible

More or less.